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It's that time of the year again
The Sony A7/A7r is a stunning full frame ILC camera in a very small body.The world's biggest selling camera, the GoPro Hero3 is now 20% smaller 33% sharper and the battery life is 30% longer.

HERO3+ Black Edition $599-00 / HERO3+ Silver Edition $479.00


Fujifilm X-T1
Fujifilm has been steadily expanding its X-series mirrorless camera to appeal to a broader audience. With its X-T1, Fujifilm has moved back toward high-end, offering a fully-loaded mirrorless camera in a weather-resistant, SLR-style body. There's plenty more where that came from - the X-T1 has one of the largest EVFs we've ever seen, numerous manual control dials and, for the first time on an X-series camera, an optional battery grip. The 'guts' of the X-T1 are very much like those found on the recently announced X-E2. This includes the 16 megapixel X-Trans CMOS II sensor (with on-chip phase detection), EXR Processor II, built-in Wi-Fi, and full HD video recording. The main differences between the X-T1 and X-E2 are the LCD (tilting vs fixed) and EVF (in terms of magnification), the maximum burst rate (8 vs 7 fps), a flash sync port and, of course, the design.

Fujifilm X-T1 Kit includes: XF18-55mm f2.8/4 R LM OIS $2499.00
X-T1 body $1929.00

Nikon Df
Nikon Df is a modern classic designed for those who have felt a connection to their camera, who revel in the idea of going out to photograph an unfamiliar location, and who know the effort and ultimate satisfaction that is part of getting the shot. Nikon Df is a unique, advanced-level D-SLR that harmonizes Nikon heritage and modern performance in a lightweight and very capable FX-format camera. The new Df pays homage to the enduring style and controls of Nikon’s distinguished “F” series of 35mm film cameras, yet features technology similar to Nikon’s professional flagship D4 D-SLR. Released alongside the similarly styled AF-S NIKKOR 50mm f/1.8G Special Edition lens, Nikon’s newest FX-format D-SLR presents a versatile and reliable option to help passionate photographers truly achieve their creative vision.
Nikon Df Kit includes: Nikkor AFs50mm f1.8G Lens $4449.00
Nikon Df body $3999.00

Sony DSC-RX10

The new RX camera shares the same high-resolution, 1.0-type 20.2 megapixel Exmor; R CMOS sensor used in Sony's popular RX100 II compact camera. About 4x the size of a standard compact camera sensor, it excels in producing high quality images in all types of lighting conditions. The BIONZ X processor is about 3x faster in processing speed compared to previous BIONZ predecessors, and reinforces the impressive image quality of the sensor by applying new detail reproduction technology and area-specific noise reduction. It also utilizes diffraction-reducing technologies, which compensates for the lens diffraction at smaller apertures. The fixed Carl Zeiss Vario Sonnar T* 24-200mm lens offers superb clarity and resolving power, with a wide F2.8 maximum aperture across the entire zoom range that delivers extra brightness and bolsters low-light capabilities. The wide aperture combined with a seven-bladed iris diaphragm allows for easy creation of professional-looking photos with smooth, defocused backgrounds.
Normally $1899.00 Only $1599.00

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